Public Health Campaign Rollout
User Experience & Asset Creation
The 'It's Your Right' campaign was a national initative to raise awareness for new and available treatments for hepatitis C. Targeting at-risk and vulnerable communities, the creative solution mixing traditional and digital asset creation emphasized empowerment, judgment-free messaging, and a belief in the human right to access healthcare.
Client
Enigma Communications Tenture
Skills
UX Design, accessibility considerations, cross team collaboration, traditional print & digital asset creation
Project type
Collaborative project whilst at Enigma Communication
Date
2022
The national health campaign, "It's Your Right," aimed to promote a new treatment intervention for Hepatitis C in Australia. The campaign adopted a peer-led approach with empowering messaging to encourage individuals to seek treatment without shame and ran across multiple states. Joining the project towards the end, my role focused on developing a UX experience to craft moments of delight and non-judgement for an otherwise hard topic of conversation; as well as the creation of over 200 campaign assets within extremely tight schedules and delivery deadlines.
Leveraging my experience at Life Without Barriers, I prioritized inclusivity, accessibility, and informative design. Throughout the project, there were productive discussions on design, functionality, and user perspectives, which further enhanced our ideas. Notably, we introduced a 'Visual Calm' mode to address user vulnerabilities and made intentional choices in color and font selection for better accessibility.